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Monday, February 9, 2009

No Nonsense Brand Made in USA for 35 Years

Italian Company trusts American labor to make quality products for more than a quarter-century.

The No nonsense® brand of hosiery and intimates was first introduced in 1973 by a company known as Kayser-Roth, based in Greensboro, NC. While the company is an affiliate of Golden lady, a privately owned leg wear company headquartered in Mantover, Italy, a company spokesperson says the “majority” of No nonsense® products are made in four plants in North Carolina and Tennessee and have been for more than 35 years. They also have a design studio/showroom in New York City’s fashion district.

There a several reasons I chose to profile this company, even though it is not American-owned: I like their products and have used them since the 1970s, the products are primarily made in America by American workers and are very affordable and durable. I also like the fact the company is progressive and creates products like their bamboo socks, which are made from a highly renewable resource.

But one of the main reasons I am showcasing No nonsense® is to pose the question:

If an Italian company can make quality products in America with American workers for more than 35 years, why can’t American companies do the same? Why do so many of them have to be greedy and have their products made by slave labor in other countries?

About Kayser-Roth: the company sells No nonsense® panties, bras, pantyhose, socks, sleepwear and foot comfort products. The company also produces HUE® socks, leg wear and intimate apparel, as well as Timberland Casual Socks, Calvin Klein hosiery, PrimaSport, Burlington Hosiery and Burlington Socks, and private label programs for major retailers.

Interesting fact: In 1978, the Kayser-Roth Corporation introduced the first control top pantyhose, No nonsense Control Top.

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1 comment:

  1. I hope they will continue to keep our workers employed here as they have for the past 35 years.

    I'm not sure what you mean by "products that strengthen our exports," but have your read my blog entry on Why Buy American-Made? There are many reasons and it has nothing to do with subsidized domestically manufactured products.

    If you love your Chinese-made junk and want buy it and pay less, that is your choice. I choose to buy quality made products that MAY cost a little more, not always, that are made by my brothers and sisters who need jobs. You obviously don't come from a manufacturer's background or have family who make a living doing so. If you did you would understand.

    Thanks for the comments.